We are all born with a unique set of creative abilities that make our view of the world one-of-a-kind. But what happens to us as we grow up? Why are so many people convinced they're "not creative," even though as children they could spend hours drawing, making up stories, or building fantastic constructions? It's as if we find ourselves in a state of winter hibernation — our creative abilities don't disappear, they fall asleep under layers of social limitations and fear.

Creativity Isn't Talent. It's A Basic Setting

One of the most destructive myths is the idea that creativity is only available to the talented few. Research shows that creativity isn't a privilege of geniuses — it's a fundamental human ability, as natural as language or logical thinking.